A STRATEGY PROJECT
Strategic Partnership between Mercedes Benz and Uber
As an academic project at the ArtCenter College of Design, we were challenged to a strategic project built on real life scenarios. As a group of two strategic thinkers, we tackled a then happening partnership deal in question between Daimler Mercedes Benz and Uber, and laid down guidelines and recommendations after detailed a research study. This was a three week project with intense research.
Ajay Menon, Kiran Jesudasan
Graduate Transportation Systems and Design
ArtCenter College of Design