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Strategic Partnership between Mercedes Benz and Uber

As an academic project at the ArtCenter College of Design, we were challenged to a strategic project built on real life scenarios. As a group of two strategic thinkers, we tackled a then happening partnership deal in question between Daimler Mercedes Benz and Uber, and laid down guidelines and recommendations after detailed a research study. This was a three week project with intense research.

Ajay Menon, Kiran Jesudasan

Graduate Transportation Systems and Design 

                                         ArtCenter College of Design

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