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Core Culture
Grounded and Populist
Uber Elevate aims to preserve the fundamental core nature of its parent company in being Grounded and Populist. It aims at provide an upscale but affordable way of commuting for everyone. And it aspires to elevate our daily commuting experience by providing an inspiring and seamless user experience through Uber Air.
Aspiration
Inspiring, Seamless, and Interconnected
Uber is seen by many as a disruptive and cutthroat mobility leader because of its continued focus on ambitious innovations. Being an affordable, reliable and easy to use ride-sharing service provider, it now aims to develop a truly interconnected and fast means of travel for everyone.
Nature
Highly Evolved and Elevated
Uber remains as one of the fastest growing mobility leader due to its completely adaptable and flexible ride-sharing service, and its continued focus in developing newer and ambitious innovation which allows it to be highly evolved in comparison to any other company. With Uber Elevate, it aims at pushing this culture to the next level and bring about a revolution in transportation.
Future Scaping
Future Trend Analysis
Forecasting Future Scenarios to identify Design and Business Opportunities
Analyzing 'STEEP' data to find logical inter-connectivity of trends to forecast implications of future scenarios in terms of time and likelihood
Social Trends
Social Trends 2
Technology Trends
Technology Trends 2
Economical Trends
Economical Trends 2
Environmental Trends
Environmental Trends 2
Political Trends
Future Mapping
Brainstorming Mind maps to Identify Future Economic Opportunities
Further exploring the 'STEEP' data to find logical inter-connectivity of future economic opportunities and forecast implications of future scenarios in terms of time and likelihood. Future Mapping is useful in quickly identifying economic scenarios of the near future which in turn informs the design procedure, resulting in stability and feasibility of the design.
Future Map 1
Increased Cost to own Personal Transportation + Rise of Company Monopolization
Future Map 2
Increased Integration of Automated Systems + Increased risk of Cyber-Hacking
Future Map 3
Increased Concern over Lack of Privacy + More powerful A.I. Technology
Future Map 4
Increase in Urban Population + Increase in Market Competition
Future Map 5
Increased integration of Automated Systems + Decreased Face to Face Social Interaction
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Design Challenge
An eVTOL vehicle and a Water-Front Vertiport based in Dubai
As a team, we were faced with a challenge of working with the Aurora eVTOL vehicle and a Waterport based in Dubai, and thereby design a complete holistic user experience for all the stakeholders.
Aurora eVTOL
Front Egress, Lift and Cruise, Low Wing
A vehicle with eight lift rotors, one cruise propeller, and a wing, designed to operate as an on-demand, hub-to-hub service between designated vertiports. A fully electric system with thrice the capability and efficiency of a multi-copter aircraft.
Waterport
Quick, Easy access, Hassle-Free
A Dubai based floating water-front vertiport with the capability of being modular, scalable, and easy to access. An unique one-stop terminal which offers hassle-free transfer for busy commuters coupled with a seamless and elevated experience.
Uber Research
User Experience Scenarios and Design Considerations
Mobile and Web Interface
Seamless, Easy to Use, and User Friendly
Passenger Registration
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How do current Uber Riders sign up for the Uber Elevate service?
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How would Background Checks be conducted?
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How would you confirm passenger's identity?
Scheduling a Flight
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What is the best user experience in scheduling a flight?
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How can Uber provide a customized and personal booking experience?
Qualitative Interviews
To truly understand the need of our stakeholders and users, we conducted qualitative interviews of flight experts and people living in Dubai. These interviews were conducted in person or through skype calls and were structured using discussion guides.
" Vast majority of people who would spend money in Dubai would be the affluent Emiratis and residents or tourists. Workers in Dubai would never spend money, we’re here to earn money not spend it on luxuries."
A Nanny in Dubai
A Nanny in Dubai
Mood Boards
Inspiration, Design Language, Context, Ideas
Mood-boards or Inspiration Boards are physical or digital collage of ideas which help to convey different moods, ideas, color schemes, materials, feelings, and visions which are otherwise difficult to convey verbally. This is a great way to put forward your design ideas, win pitches and get an early sign-off.
IDEATION
Design Ideation
Quick, Dynamic, Clear, Idea-Generating, Design Sketching
Ideation is a process by which you generate, develop and then communicate new ideas. Ideas can take many forms such as verbal, visual, concrete or abstract. The principle is simple to create a process by which you can innovate, develop and actualize new products. And as Design Process,from start-to-finish, rests on ideas and problem solutions.
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PROTOTYPING
Uber Prototyping
Prototyping and User Testing
Multi-Fidelity Prototype Building for User Testing and gaining Quick Feedback
Prototyping is one of the most important steps in the design process. Nothing brings you closer to the functionality of the final product than prototyping. Prototypes of different fidelity are used to get as much quick feedback as possible early on. Wireframes can be used to sketch out the blueprints and quick mockups show the feel and texture of the design, and brings to life the “experience” behind “user experience.
Watch Now
Above is a time-lapse of the full scale physical prototype we built.
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Above are photos of the Prototyping Phase
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Above are photos of User Testing with Client, Faculty, and other Stakeholders.
Ajay Menon, Remi Plewe, Astha Vagadia, Geemay Chia, Thomas Wibowo
ArtCenter College of Design
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